Product Management
FinTech SaaS
Redesigning the onboarding for 3× activation
Rebuilt the user onboarding flow from scratch - discovery, strategy, and design - cutting time-to-value from 14 days to under 3.
Product & Design Studio
We shape products people love to use.
13PS is a boutique studio at the intersection of product strategy and design craft. We partner with ambitious founders and teams to turn complex ideas into products that are clear, useful, and beautifully made.
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Products launched
0 yrs
Studio experience
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Client satisfaction
$0M+
Value unlocked for clients
About 13PS
Small studio. Serious craft.
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Clarity over complexity
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Outcomes over deliverables
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Speed without shortcuts
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Design that ships
Our story
13 Product Studio was born from a simple frustration: too many products get built without anyone truly understanding what they're for. Strategy without design is a memo. Design without strategy is decoration.
We exist to do both - in the same room, at the same time. Our team brings together senior product managers and designers who've shipped products across fintech, healthcare, SaaS, and consumer tech.
The number 13 is deliberate. It's the number people overlook, the table nobody wants. We take the ideas others find uncomfortable and turn them into products people can't imagine living without.
B2B + B2C
Products across both markets
0→1 & 1→N
From MVP to scale
Why it matters
Product & design have never mattered more.
The companies that win in the next decade won't be the ones with the biggest budgets - they'll be the ones who deeply understand their users and obsess over the experience.
Users have raised the bar
Consumers and business buyers alike expect polished, intuitive experiences. A confusing onboarding or cluttered dashboard is no longer forgiven - it's a reason to churn. The bar keeps rising and the gap between good and great has never cost more to ignore.
Speed is the moat
In a world where building is cheaper than ever, the competitive edge is how fast you can validate, learn, and ship the right thing. Companies with strong product discipline iterate faster, waste less, and outmanoeuvre larger competitors.
Trust is built through experience
Every touchpoint - from the first click to the tenth feature - tells your users whether you understand them. Design is not decoration, it's credibility. In markets where trust drives conversion, how your product feels is as important as what it does.
AI amplifies great design
AI-powered products make the need for thoughtful product design even greater. Without clear structure, smart defaults, and a well-defined user journey, AI features add noise rather than value. The winners will pair AI capability with design intelligence.
Complexity kills adoption
B2B products fail not because they're underpowered, but because they're overwhelming. Great PM work removes complexity before it reaches users. Every feature that's clarified in strategy saves tenfold in support, churn, and re-builds.
Design has measurable ROI
Studies consistently show that every $1 invested in UX returns $100 in value. Reduced support costs, higher activation, lower churn, better conversion - product and design aren't a cost centre, they're the highest-leverage investment in your roadmap.
"Design is not just what it looks like and feels like. Design is how it works."
We've seen firsthand how the right combination of product thinking and design execution transforms a product's trajectory. This is why 13PS exists - to bring that combination to every engagement, from early-stage startups to established teams looking to level up.
What we do
Two disciplines. One studio.
We don't hand off between strategy and design - we run them in parallel, so the thinking and the making inform each other at every step.
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Product Strategy & VisionDefine what to build, why, and in what order. Roadmap creation, OKR alignment, and opportunity sizing.
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Discovery & User ResearchInterviews, jobs-to-be-done analysis, and insight synthesis to ensure you're solving real problems.
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Product Spec WritingCrisp PRDs and feature specs that give your engineering team everything they need to build confidently.
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Agile Sprint FacilitationEmbedded PM support - backlog grooming, sprint planning, retros, and cross-team coordination.
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Metrics & Product AnalyticsSet up your north star metric, instrumentation, and the dashboards that tell you if things are working.
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Go-to-Market & LaunchLaunch planning, beta programme management, and post-launch iteration loops.
Engagement type
Fractional PM
Get a senior product manager embedded in your team - without the full-time overhead. Ideal for early-stage startups and teams in transition.
Book a discovery callEngagement type
Product Sprint
A focused 2–4 week engagement to tackle a specific product challenge: a roadmap, a discovery sprint, or a launch plan.
Start a sprint-
UX & Interaction DesignFlows, wireframes, and interaction patterns that make complex tasks feel effortless.
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UI Design & Visual SystemsPixel-perfect interfaces with a coherent visual language - colour, type, spacing, and motion.
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Design System CreationBuild a robust, scalable component library in Figma that your team can grow with.
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Prototype & Usability TestingHigh-fidelity Figma prototypes and structured user testing to validate before you build.
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Brand Identity & PositioningLogo, visual identity, brand guidelines - the foundation everything else is built on.
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Design Audits & UX ReviewsA structured review of your existing product with prioritised recommendations to improve conversion and satisfaction.
Engagement type
Embedded Designer
A senior designer working within your team on a retained basis. You get continuity, context, and craft - without the hiring risk.
Book a discovery callEngagement type
Design Sprint
A 1–3 week design burst - perfect for a new feature, a redesign, or a full product UI overhaul with fast turnaround.
Start a sprint
Selected work
Case studies
Design System
Healthcare Platform
A design system that scaled across 6 products
Created a unified design system - 200+ components, tokens, and guidelines - enabling a 40-person engineering team to ship consistently.
0→1 Product
B2B SaaS Startup
From idea to funded MVP in 12 weeks
Took a founder's raw idea through research, strategy, design, and spec - resulting in a funded MVP with 8 paying customers at launch.
What clients say
Trusted by builders.
"13PS brought structure to our chaos. They ran discovery, rewrote our roadmap, and handed us designs we could build from in week one. We shipped a feature in 3 weeks that had been stuck for 6 months."
"I've worked with a lot of studios. 13PS is different - they think like product people even when they're doing design. The brief they came back with after two days of discovery was better than anything we'd written ourselves."
"Our design system was a dream - but the real win was how 13PS helped us communicate it to engineering. They created documentation and handoff assets so good that our dev velocity went up 40% the next quarter."
From the studio
Notes on product & design.
Have a project in mind?
Get in touch
For PMs & Designers
Consulting solo? Get on our radar.
If you're a product manager or designer working independently, add yourself to the 13 Product Studio network. Share your resume, and if a project comes on board that fits your craft, we'll reach out. It's not a job offer or a guarantee of work - just a way to be on our radar when the right opportunity lands.
- Considered for projects that fit your craft - when we have them
- We handle scoping, contracts & client wrangling
- Work alongside a senior product & design crew
Get in touch
Let's build something worth using.
Tell us what you're working on. We'll set up a no-obligation discovery call to see if we're the right fit.
Remote-first · Available worldwide
13productstudio@gmail.com
Typical response within 24 hours